What is Database Cleaning and Updating?

Data cleansing, scrubbing, and updating refers to when the information in your database is accurate and meaningful to adequately support your marketing activities and decision making. This includes removing incorrect or devoid information or data , deleting any duplicate information and updating the information with the most recent and relevant ones..

Another common form of cleaning provided by companies such as Datawash is telephone appending services. These are used to reduce excess costs associated with telemarketing calls and allow for better contact with customers. This form of cleansing allows incorrect phone numbers to be removed from your system, meaning you waste less time and money calling non-existent customers. Furthermore, you are able to prioritize active customer numbers, and therefore gain an advantage over your competition.

What are the benefits of Data and Phone Cleansing and Updating Services?

There are many advantages associated with database cleaning and updating for your business. One of the biggest benefits with these processes is costs reduction. By not needing to scour through endless sources to obtain correct information on your customers, you can easily access relevant information such as addresses and telephone numbers much faster than normal. You can also guarantee correct customer details meaning you will not risk sending notifications and mail to the wrong customers. Finally, and most importantly, you will stop wasting time and getting frustrated when key information isn’t readily available.

Where can I get Data Cleansing and Updating Services?

Database Cleaning and Updating services are crucial part of every successful business, but it is important you choose a trusted company to undergo the process. With Datawash, you are guaranteed a free data quality audit report that provides you with a snapshot of the quality of your database. Further, when giving others access to confidential and important information, trust is a key factor to consider. Datawash ensures that all your information is secured with proprietary encryption and SSL and your data is never stored in the ‘cloud’, meaning, it cannot be accessed by any other parties.Moreover, once you are content with their cleaning and updating services, your information will be automatically deleted from Datawash’s database within 7 working days or earlier if you require them to do so.

Datawash can provide businesses with a range of services involving database cleansing and updating,Telephone appending, address cleaning and validation, National changes of address, left address as well us flagging individuals who passed away and are still in your customer database. If you are interested in any of their services, you can start by obtaining your first free data quality audit report today. Simply contact Datawash via their website to take the first step towards having an accurate and high-quality customer database.

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Having an accurate postal address validation is important for your business for communicating and engaging with clients and/or customers. You’re able to keep in touch more effectively and maintain a long lasting customer relationship.

Whilst it’s fair to say that a lot of communication these days is digital, we still have a strong presence of postal communication. Making sure you have accurate address validation will ensure that your marketing material, invoices and shipments all get to their intended destination.

By having up-to-date addresses you’ll minimise wastage, print and delivery costs. You’ll also be saving yourself a headache if the customer does not receive their goods as intended! In addition, you’ll reduce duplications, improve customer database analytics, ROI and build positive customer relationship management.

Datawash can ensure your business receives effective address validation. It’s a must if you’re operating in real-time, for example, by entering addresses into your systems (great for call centre operators or customers entering address details on your website). It’s a stress-free process that’s essential to your business’s database sustainability and growth.

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• At Datawash, we understand how inaccurate, missing or incomplete telephone numbers result in wasted resources, increase cost through reduced efficiency and the risks associated with brand reputation.
• We have approximately 6 million unique telephone records in our reference file consisting of 4.3 million individual and 1.7 million business records. This data is collated from approved national phone directory sources which are regularly updated to ensure data integrity and the mitigation of risk relating to compliance thereby helping you stay connected to your customers, prospects, donors etc.
• With a high level of certainty, Datawash will append the new or changed telephone numbers when name, DPID and/or address and/or existing telephone numbers for both individuals and businesses are provided. We will also verify if we match existing telephone numbers. Datawash can present new and changed numbers with various symbol, spacing, brackets, hyphens etc. to match your database formatting,
• We have one of the lowest pricing in the market and you pay for only changed output records you want to update as we do not charge upfront costs. Our pricing varies depending on the number of records in your input file.
• We offer multiple phone append and verification services through our web portal as well as our API platforms. These platforms support our phone append and verification as well as our address cleansing and updating services.
• All our products are back up by our experienced team of experts who are passionate about helping our customers get the most out of their marketing efforts.
• Our internet browser functionality and server are available at 24/7 unencumbered secure access from your keyboard.
• At Datawash, we value the security of your data extremely highly. All confidential data uploaded to or downloaded from the Datawash portal is protected by SSL Certification and proprietary encryption. Cloud systems are not used in any manner.
• Our services are governed by and adhere to the Federal Government’s Australian Privacy Act. No client data is shared with other parties and is deleted from the Datawash servers within 7 days of processing with written confirmation of its purging. Try our free Data Quality Audit service Our data quality audit service is comprehensive and free. Visit us at this link to register, upload a file and receive a free statistical report within minutes (depending .on size of database).

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Data cleansing, data scrubbing or data cleaning – Regardless of the name, let Datawash help you.

• What percentage of your data is undeliverable?
• How many records are incomplete?
• How many are duplicates?
• Do you have any individuals in your database who are deceased?
• Are you confident that you can submit the cleanest file we have ever seen?

Data cleansing or data cleaning or data scrubbing is the process of amending or removing data in a database that is inappropriate, incomplete, improperly formatted, or duplicated. Using a data cleansing bureau service like Datawash Pty Ltd can save you a significant amount of time and money than fixing the errors manually in your premises.

Data changes over time and it is a fact that keeping track of these changes can be a task and costly. Data cleansing is the first step to ensuring you maximise the potential return on investment from your data. Is your data delivering measureable results?

Free data quality audit report

Is your data as clean enough to help you maximize your campaign ROI? The only way to find this out is either by mailing your entire file and counting the returns and cost of these returns or by utilising a bureau data cleansing service. Datawash Pty Ltd’ free data quality audit report provides an accurate picture of the data you hold informing you of the real state of play in terms of your data quality and your need to complete a data cleansing exercise.

Using data cleansing services regularly will benefit you in the following way:
Reduced costs

Save money on your mailings. Data cleansing or data scrubbing appends flags to indicate deceased and left address records which can then be excluded from campaigns as well as providing new addresses for movers. By removing the undeliverable records from the campaign list, you also reduce your postage and production costs.

Protect your brand image by mailing to your customers’ correct name and address

Data cleansing enables the accurate flagging and management of duplicate records. Sending the same mail to the same person twice or addressing the mailing to a person who has moved is detrimental to a company’s brand. People are far more likely to discount a company’s brand where the company has sent them mail with the wrong name or address details.

Improve response rate

When you exclude the individuals or businesses that have moved from your campaign list, you will mail less and still receive the same number of responses. This can significantly increase your response rate and provide correct insight to support your marketing strategy. Without data cleansing you cannot accurately measure your response rate as your figures are affected by records which need not be mailed or contacted.

Comply with the Australian Privacy Principles as well as Australia Direct Marketing Association’s codes.

The Australian Privacy Principles require that all personal information a company collects, uses or discloses must be accurate, complete and up-to-date. Similarly, the Australian Direct Marketing Association have compiled codes of practice for all organisations carrying out direct marketing activities. A part of these codes requires that companies ensure data accuracy at all times.

Datawash will keep your database cleansed, up-to-date, quickly identify customers who have moved and ensure their details have been changed before your campaign. As a licensee of the Australia Post National Change of Address (NCOA) and various other national databases, we can guarantee the most up to date knowledge of customer movements and a high professional standard of managing client data security.

Lodge your customer file to www.datawash.com.au for a free data quality audit and reap the benefits.

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Sending a direct mail to the wrong address is useless. At the same rate, using the wrong name in a marketing message is humiliating. However, failing to apply deceased suppression to your customer data management is both of these things and worse.

According to the Australian Bureau of Statistics, almost 150,000 people die in Australia per annum (source: http://www.abs.gov.au/ausstats/abs@.nsf/mf/3222.0 Population Projections, Australia, 2006 to 2101).
It is important that the bereaved family members do not receive mail that targets their deceased relatives. It is therefore invaluable to regularly run a deceased suppression process

What is Deceased Suppression?

Deceased Suppression is a process where the names and addresses of individuals in your customer database are matched against a Deceased file to identify deceased individuals in your database. The individual deceased date is also appended to assist you to flag the records.

The cost of deceased suppression is typically around less than a $1.00 per matched record, and is well worth the investment.

The benefits for suppressing deceased records

Avoid aggravating surviving family members at difficult times

Anyone who has experienced the loss of a relative or close friend will understand the pain and the emotional agony it brings. In some circumstances, being reminded of them can bring up loving memories. Receiving a phone call, email or direct mail addressed to the deceased individuals is not one of those circumstances, especially if the communication asks the addressee to act.

The emotional confusion that can occur when a surviving relative receives a phone call, email or mail solicitation addressed to someone who has died is comprehensively and totally preventable. Still, it is shocking to find that, so often, database managers and marketers ignore the impact on individuals by not taking steps to prevent such solicitation.

Suppressing deceased individuals’ records from your mailing list can save you the humiliation of looking insensitive to a surviving relative. Database Managers and Marketers owe it to their customers not to cause them any additional agony as a result.

Preserve your brand image

Sending marketing communications to the relatives of a deceased can damage your company’s brand. The damage to brands can be substantial, particularly if marketers repeatedly solicit a deceased individual whose relative has made an active effort not to have its late loved one be communicated to for solicitation purposes.

Save on campaign cost

Sending mail, email or calling a deceased individual always increases cost of campaign and decreases campaign ROI. Most often, the mail is returned, the email is left without response and the phone call may not be answered. According to Pitney Bowes (https//www.pitneybowes.com.us/blog/uaa-return-mail-true-business-costs.html) it can cost up to US$25 (AU$32) per piece of return mail in ancillary costs related to correcting mistakes and resending mail. On the other hand, removing or correcting mistakes such as deceased records from the companies’ database prior to mailing will cost less than AU$1.00 and as such increases campaign ROI. Suppressing these records from the mailing list costs less than mailing them in the first place.

Datawash is a licensee of the Australia Post National Change Of Address (NCOA) service which includes information on deceased individuals collected over a 20 year period.

So, prior to any marketing campaign, make a point to contact us on www.datawash.com.au so we can run a Free Database Quality Audit Report that will highlight the level of deceased individuals and left addresses are on your campaign list. This will help you remove the inaccurate records prior to the campaign to, preserve your brand, save money and reduce the affected individuals’ anxiety at a difficult times.

Some reasons Non-profit should run NCOA

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Telemarketing and cold emailing are both common prospecting methods. However, the usefulness of a quality telephone contact is by far more efficient than cold emailing in most cases.

Telemarketing allows businesses to immediately gauge their customers’ level of interest in their products or services; reach more customers than face to face sales calls and sell to both existing and new customers. It is therefore essential that customer contact telephone numbers are always accurate at all cost.

Telephone appending services provide you with a fast and easy way to ensure accuracy of contact telephone numbers for existing and new customers. It adds telephone numbers to your customer and prospect files helping you to more effectively target your existing customers and new prospects and maintain the currency of your database.

Telephone append will also help your business in the following ways:

• Saves you precious time and resources by letting you know that the number you are contacting will take you to the right person.
• Allows you to regain lost customers’ details. It will also updates your database with fresh contact information, which can enhance your marketing values. With just a slight change in telephone numbers, you can lose valuable customers. On the other hand, appending telephone contact numbers to your data file will help you maintain contact with them.
• Helps you maximize your marketing opportunities. Through telephone append, new telephone numbers are added which creates an avenue for you to communicate with more new customers and enhances the use of multi-channel marketing techniques. It also helps you achieve greater customer retention, increased customer participation and sales conversion rates.
• Helps you achieve cleaner customer information and supports successful marketing campaigns. Out of date customer information particularly their contact details hampers the effectiveness of any business’ marketing efforts. When your customers change their contact telephone numbers for any reason without your knowledge, it results in inaccuracy of your customer information therefore loss of communication with customers which negatively affects your sales revenue. Conversely, telephone appending will help the customer contact telephone numbers to be updated which will result in successful access to your customers and increase in sales.
• Helps you save on marketing campaign cost and improves your campaign ROI. The cost of telephone appending is normally much lower compared to most other marketing channel facilities eg email append, address append etc. For a relatively small fee of AU$0.12 per telephone number to get the complete customer database refreshed with reliable and up-to-date telephone contact information, it can be said that by investing few dollars in telephone append can save you on marketing campaign cost, boost your sales and increase your ROI.

With Datawash telephone appending services, you will not only confirm the accuracy of your existing customers’ telephone contact numbers, but update missing numbers, correct wrong numbers and even add new numbers to your database. Whether for business phone or consumer phone append, our services are offered at the most affordable rates and is the most convenient way to maintain a fresh, cleansed and deliverable database! Email us now on sales@datawash.com.au or call us on +61 2 8313 9142.

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Telephone has been one of the easiest and direct methods of contact for businesses in their day to day operations and customer contact. Most marketing organisations who use telemarketing to reach their target audience bank heavily on being equipped with the correct phone numbers that increases the chances of connecting with the right decision makers and buyers of the goods and services.

Telephone appending does not only confirm the accuracy of organisations’ existing clients’ contact numbers but updates missing numbers, correct wrong numbers and even add new numbers to the customer database.

Telephone appending provides the following advantages to businesses:

• Reduces costs associated with telemarketing due to inaccurate phone numbers.
• Reactivates old contacts – It helps in getting the latest customer contact phone numbers where the existing contact phone number has been changed or was recorded incorrectly in the first place.
• Creates new ways of marketing – Once telephone details are appended to customer records, businesses can easily make contact with prospects through multi-channel marketing consisting of a mix of email, direct mail and telemarketing activities which can increase businesses’ customer participation and retention rates.
• Increases response rates – Reduces wastage due to call incompletion and no answer. Increase telemarketing call completion that leads to increase response rate and significant reduction in customer acquisition cost and marketing cost.
• Gain competitive advantage – By delivering the right message through the corrected telephone numbers to the right prospects at the right time, businesses can move a step ahead of their competition. Cost of acquiring new customers is much higher than keeping the old ones, so telephone append will help businesses leverage the potential of their existing contacts. Datawash can ensure your customer contact telephone numbers (mobile and landline, consumers and business related) are and remain accurate at all times.

We will present new and changed numbers with various symbols, spacing, brackets, hyphens etc to match your database formatting. We will then search for Mobile and Landline telephone numbers and offer all of them as output.

For an affordable telephone appending, email us now on sales@datawash.com.au or call us on +61 2 8313 9142.

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